![]() ![]() The President’s protectionist rhetoric and plans for a wall, a stretch of which would run along the Texas/Mexican border, would also appear at odds with the NFL’s global ambitions that have included building bridges into the Mexican market playing a regular season game in Mexico City last year. Trump’s first weeks in office have been marked by protests and the Super Bowl could also provide a potential flash point particularly during the halftime show where Lady Gaga, who has routinely expressed her support when it comes to LGBT rights, will be the headliner. ![]() “I’m fascinated to find out whether or not the America Trump spoke to in order to win the presidency is the America advertisers are going to want to speak to.” “There were things that were in place before the election was decided and there are things that have happened recently,” Rick Burton, professor of Sport Management at Syracuse University told Reuters. With 30 second spots running at around $5 million, the uncertainty in the economy created by the change in administration could impact how marketers view the Super Bowl, according to a report on. Trump’s election could also cause advertisers to call an audible on Super Bowl commercials as they recalibrate the mood of the country and the market they want to target. “Nothing unites us and lets us soak up everything we love about our country like the Super Bowl.” “In the words of the NFL, the Super Bowl is the ultimate expression of America. “They have to be careful that it is not politically weighted one way or another. ![]() “Obviously they are putting on a telecast that is going to reach close to 200 million people over the course of the game, so they have to reach out to the more than 65 million people or so who voted for Donald Trump. “I don’t think FOX News made any secret about who they preferred win the election,” Deninger told Reuters. With FOX televising this year’s showcase viewers can expect a pro-Trump tone but the network will nonetheless have to strike a balance taking into account the current political landscape, says Dennis Deninger, who works in the sport management program at Syracuse University and teaches a course The Super Bowl in Society. President Donald Trump’s vision of America could well be reflected in everything from advertising to the broadcast and halftime shows. 5 to watch the National Football League’s title game between the Atlanta Falcons and New England Patriots, and newly elected U.S. Upwards of 180 million Americans could be huddled around televisions on Feb. Protesters at Discovery Green Park during Super Bowl events in Houston, Texas, U.S., January 29, 2017. ![]()
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